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We Can’t Afford to Be Rock Chippers
A number of years ago, when I was with a different company, I met with my department’s VP and he said something that I will never forget. Something along the lines of, “You’re different from other...
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How To Create Marketing Messages that Sell
I share in this post my methods for creating marketing messages that are relevant, compelling and persuasive, walking through an example from my own life. In The Principles of Highly Persuasive...
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What McDonald’s Teaches Us About Engagement
A recent McDonald’s commercial for coffee got me thinking about how best to engage prospects. The comments on YouTube about this commercial were highly derogatory, saying that the guy is a jerk (to...
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Leverage Multi-Channel Marketing for Marketing ROI
In this age of multi-channel marketing, companies need to determine the best ways to use all their resources to convert browsers into buyers. This article I read recently illustrated how Avis did...
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